Accurate surveys can be a powerful mechanism for businesses to target consumers .
The secret to conducting quality surveys is:
Targeting your audience - such as age, gender, location
Large sample rates - the more numbers involved the more accurate the information
Correct questioning - well designed surveys to extract critical information desired
Consumer surveys can be used to:
Measure views on a particular product or service.
Measure perceptions of potential consumers
Political preferences
Guage public reaction to government decisions
TV Ratings - time slot, gender, age